About the author

AARON MOORE

CEO of Medly

Aaron started his wine journey in his early twenties, working in fine dining restaurants. What started as a job that paid the bills while attending university quickly evolved into a passion for food, wine, and hospitality that led to running several successful fine dining restaurants for more than 10 years. Eventually, his passion for wine and fermentation took the forefront and he left the restaurant industry to run a boutique organic winery and vineyards in southwestern Colorado.

The years that followed were a journey through the beverage industry that took him to most states throughout the U.S., working with and learning from industry leaders within every tier of the alcohol beverage system. Aaron has developed sales and distribution networks for several startups that have since grown into large operations. He has worked for some of the industry's most esteemed beer and wine brands and has led teams within the largest wine and spirits distributorship in the U.S. By being open to change and seeing every role as an opportunity and a place to learn, Aaron has developed a unique and broad skill set.

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Throughout the course of his career, Aaron saw first-hand how winemaking had strayed [from making wine from good fruit] to engineering wine in laboratories. He believes that the best wines come from the purest fruit, which can only come from healthy soils that are alive and are cared for by true stewards of the land. Thus, the focus of Medly Wine Co. is producing organic, Old-World wines, made from the best fruit in the Mediterranean.
 
Since 2022, Aaron has spent much of his time living and working in the Mediterranean with his family. From there, he can work closely with winemaking partners to create unique, organic, and fresh wines that showcase the soils and environments that they grow in. He and his family regularly visit the vineyards, wineries, and families that he and Medly work with.   

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